Area Director of Sales - Arlington/Herndon
B.F. Saul Company Hospitality Group
7501 Wisconsin Avenue
Suite 1500
Bethesda,
MD
20814
We are looking for a passionate and experienced Area Director of Sales that will be responsible for the overall sales and marketing efforts of the area hotels supporting multiple brands in our Arlington and Herndon portfolio: Homewood Suites by Hilton Arlington Rosslyn Key Bridge, Embassy Suites by Hilton Dulles Airport and Fairfield Inn & Suites Herndon. This role uses leadership skills to drive revenue, maximize profit and ensure quality. Effective management of assigned staff to ensure achievement of overall financial results, guest satisfaction and positive team member relations.
The Area Director of Sales is responsible for assisting the Regional Director of Sales and Marketing with various sales initiatives, ensuring hotels’ financial goals are met and consistent, high level of service is delivered with a focus on building long-term, value-based customer relationships that enable achievement of the property’s sales objectives. The Area Director of Sales focuses on client and hotel objectives in support of Our Quality Pledge and Standards of Service for the B. F. Saul Company Hospitality Group. The Area Director of Sales manages the property's reactive and proactive sales efforts while maintaining accountability for achieving revenue opportunities under the guidance and supervision of the Regional Director of Sales and Marketing and General Managers.
B. F. Saul Company Hospitality Group invites you to take your career to the next level! As a leading Owner and Management Company in the Hospitality Industry, our commitment to our team is in our “One Team!” values. Our integrated approach in obtaining top talent ensures key players who are committed to their professional and personal development represent our hotels, have a sound understanding of the industry, and possess significant attributes to enhance our culture. Joining our team says you are committed to guest satisfaction and promise to uphold the highest level of integrity.
The Area Director of Sales is responsible for, but not limited to the followingduties and activities:
- Targets group/business transient accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
- Responds to incoming sales leads for the property.
- Identifies, qualifies and solicits new business to achieve personal and property’s revenue goals.
- Focuses efforts on key and target accounts with significant potential sales revenue.
- Develops and executes effective sales plans and actions.
- Maximizes revenue by selling food and beverage to groups.
- Understands the overall market; competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
- Closes the best opportunities for the property based on market conditions and property needs.
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Handles complex business with significant revenue potential as well as significant customer expectations.
- Builds and strengthens relationships with existing and new customers to enable future bookings. Activities to include sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within community to strengthen and expand customer base for sales opportunities.
- Provides excellent customer service in order to grow share of the account.
- Collaborates with Director of Revenue to manage group room blocks effectively including cutoff dates, rooming lists, etc.
- Conducts formal pre-event meetings as required to review/communicate group needs. Ensures proper and prompt follow up on all upsell opportunities.
- Manages meeting space, room set up, food and beverage and audio visual requirements.
- Collaborates with all other operational departments to communicate group details via the group resume pertaining to arrival/departures, billings, special requests, etc.
- Identifies improvements to enhance the client experience.
- Maintains performance level when experiencing changes or challenges.
- Adhere to all standards, policies, and procedures and consistently maintain a professional and ethical representation within the Sales and Catering Department.
- Performs other duties, as assigned, to meet business needs.
- Excellent oral and written communication skills.
- Demonstrates independent problem solving skills and identify process improvements needed.
- Strong knowledge of Microsoft Office and Excel.
- Strong work ethic and professional focus; High level of integrity and discretion.
- Ability to work extended hours based on business needs, with physically demanding responsibilities such as walking, standing, carrying, and lifting throughout the extended shift. Ability to push, pull, and lift up to 20 pounds on occasional basis.
Experience:
- A proven track record of success in a hotel or a related service industry
- 3+ years of Multi-hotels sales experience required, with a minimum of 1 year managing direct reports preferred.
- A proven track record of success in a hotel or a related service industry
- Must be detail oriented, leadership experience, have ability to communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests.
- Must be able to manage multiple priorities in a fast-paced environment.
Education:
- 2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, or related major, preferred.
- High school diploma or GED required. College degree or equivalent experience preferred.
- Basic Microsoft Office and Delphi experience also desired.
- Professional membership and community involvement desired.
- Well-Being Benefits:
- Health Insurance
- Dental & Vision Insurance
- Short & Long Term Disability
- Vacation Policy
- Incentive Eligible
- Long Term Planning:
- 401(k) Retirement Program
- Paid Life Insurance
- Tuition Reimbursement
- Team Member Programs:
- Our Big 3 Mission Statement Leaders of the Month/Year
- Annual Performance Appraisals and Wage Increase Opportunities
- Annual Team Member Banquets
- Annual Team Member Engagement Survey
- Discounted Room Rates for Team Members, Family and Friends
- Complimentary Room Stays
- Weekly Payroll
The actual base pay offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, years of relevant experience, distinctive skills, level of education attained, certifications or other professional licenses held. Base pay is one component of B. F. Saul Company & Affiliates total compensation package, which also includes access to or eligibility for healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, basic life insurance, bonus plans and more.
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
About B.F. Saul Company Hospitality Group
The Hospitality Group operates a portfolio of business class hotels that are branded under agreements with Intercontinental Hotels Group, Marriott International, Leading Hotels of the World, Best Western Hotels & Resorts and Hilton Hotels & Resorts. The properties are fully owned by the B. F. Saul organization and we employ a team of enthusiastic hospitality professionals. Please explore our site and learn about our fine organization, excellent people and the principles that guide our success.
Careers
At B. F. Saul Company Hospitality Group, we understand that the success of our company is a direct result of the dedicated efforts of our hard-working team members. 1,100 hospitality professionals strong and growing, our team members are the perfect example of what happens when pride, passion and drive come together to form One Team!
