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Group Analyst

New York City Corporate Office


New York, NY

Corporate Office
Managed By HHM Hotels
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Compensation: $72,000 to $75,000 per year, Full-Time

Opportunity: Group Analyst

Group Analyst position is integral to the success of maximizing the Hotel’s revenues, budgets and forecasts. The primary purpose of this position is to support and liaison with sales, revenue management and operations departments. The position will be responsible for the preparation and analysis of incoming group leads, revenue reports that will assist the sales team in implementing the Hotel’s yield strategies. In addition, the Group Analyst will be required to review and analyze reports such as STAR, Hotel Intelligence and other measurement tools when presenting revenue opportunities for the hotel.

Potential Career Path

Revenue Manager – Area Sales Manager

Essential Job Functions

  • Manage group lead process for the Sales Team: Evaluate incoming group leads and RFPs for a specific segment or group of hotels. Calculate and recommend optimal quotes based on historical data, displacement analysis, and current market demand.
  • Attend DBR and quote leads that fall out of the established MARS.
  • Manage and modify MAR Rates in the Sales System as required under the guidance of the Director of Sales and Revenue Manager to ensure optimal use by the sales team. Ensure the sales team is always equipped with accurate, up-to-date pricing floors.
  • Assist Directors of Revenue Management and Directors of Sales in preparing for hotel forecast reporting.
  • Support BT Sales with market analysis reporting as needed.
  • Accurate preparation and distribution of sales and revenue reports. Reports may include market segmentation analysis, production reports, pace reports, group forecast reports, budget tools, etc.
  • Perform audits and maintenance on systems such as Sales System, PMS and Profit Source system in conjunction with Sales Teams. Conduct routine GRC reviews with sales teams to include cleanup of stale pipeline, pricing review of active pipeline over needs periods.
  • Group Pickup Tracking: Monitor and analyze contracted group blocks versus actualized/picked-up rooms. Identify underperforming groups early and collaborate with sales managers to mitigate wash. Communicate upcoming cut-off dates, to ensure timely entry of rooming lists and monitor potential inventory wash.
  • Be knowledgeable of all special rates, promotions, room types, and hotel products.

Position Requirements

  • Minimum of two years of revenue management experience, in NYC market preferably
  • Multi-brand or multi-hotel experience
  • Ability to communicate clearly both verbally and in writing.
  • Excellent in time management skills.
  • Ability to investigate and analyze information and to draw conclusions.

Work Environment and Context

  • Work schedule varies and may include working varies shifts, holidays and weekends.
  • Requires ability to navigate throughout the restaurant and kitchen, lifting up to 50 pounds, bending and reaching, stooping, kneeling, or crouching.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Posted August 20, 2026

About New York City Corporate Office

About the company

HHM, also known as Hersha Hospitality Management, is an industry-leading hotel management, investment and development firm. HHM provides turn-key management, asset management or receivership solutions for 106 hotels in 19 states, including more than 20 full service hotels and 24 independents.

Join the Legacy of Happiness

It is no coincidence that Hersha means “happy” in ancient Sanskrit. HHM’s rapid growth, focus on associate development and its commitment to serve guests, our associates and the local communities we work in, can make any hospitality career seeker happy.

The Legacy of HHM Happiness

The legacy of happiness symbolizes how HHM was built, namely on a strong foundation of core values: honesty, communication, community, personal growth and achievement. These values combined with a passion to serve others and a respect for every associate’s unique and valuable contributions is what makes us so successful. If you share our values and passion, HHM may be the place for you.

CAREER DEVELOPMENT

As HHM continues to stretch its properties across the country, we know our success is achieved through the collective and individual contributions of all associates. They are the heart and soul of our business and our ultimate goal is to maintain a culture of happiness in which our values are embedded and career development is encouraged. 

HALF OF THE GENERAL MANAGERS AT OUR
TOP 20 HOTELS HAVE BEEN PROMOTED
FROM WITHIN HHM.

Personal success is individually defined by each associate. HHM supports an individual’s desire to stretch professionally. We provide opportunities across various hotel brands, locations and job functions. As we grow, you grow.

At HHM, we are proud to employ some of the best in the industry.

About HHM Hotels

An Industry Leader in Hospitality

HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.

MANAGEMENT

For the past 30 years, HHM Hotels has focused on building out specific and differentiated capabilities and technology to serve our owners and drive industry-leading results in the areas of revenue generation, cost management, service delivery, and associate development and retention. In particular, we have focused on developing proprietary data, processes, and business systems to drive advantage and maintain our unwavering focus on results across every aspect of our managed hotels.

INVESTMENT

HHM Hotels has a highly active and productive investment team that seeks to leverage our operating capabilities and market knowledge to source, underwrite, and introduce deals to our stable of industry-leading investment partners. We have helped put together dozens of related deals and focus carefully on potential operational efficiencies, brand or market repositioning opportunities, and other ways that we can find value through our extensive market knowledge, operating capabilities, and in-house legal, asset management, and risk management teams.

BRAND POSITIONING

Our experience with branded and independent hotels allows us to quickly determine the brand positioning within a local market to ensure the highest operational profitability. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them, from Forbes Five-Star property openings and global product launches to corporate rebranding projects around the world.

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