Vice President of Marketing

About Bally's

We're Bally's, and we've always been born to entertain.

Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.

But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.

About the Role

The Vice President of Marketing is responsible for leading all casino marketing strategy and execution with a strong focus on player growth, retention, and revenue generation. This role drives programs that attract new players, strengthen loyalty among existing guests, and create engaging experiences that support the casino’s brand and business goals.

• Develop and execute casino marketing strategies that increase player acquisition, retention, and frequency of play.
• Oversee player database growth and segmentation to deliver targeted offers, promotions, and communications.
• Lead the planning and execution of casino promotions, tournaments, giveaways, and special events that drive guest traffic and excitement.
• Direct mail, digital, email, print, outdoor, and web-based campaigns that promote gaming, entertainment, and guest experiences.
• Manage VIP and high-value player programs, including personalized marketing, exclusive offers, and relationship-building initiatives.
• Manage all sales teams retail volume generation strategies including hotel, events, group, casino, bus, convention, catering, national, local, corporate, and trade.
• Analyze player behavior, campaign performance, and revenue trends to identify opportunities for growth and optimization.
• Partner with gaming, operations, hospitality, food and beverage, and entertainment teams to create coordinated guest experiences.
• Oversee marketing budgets and ensure promotional spend is aligned with revenue goals and return on investment.
• Maintain strong awareness of casino floor activity, player preferences, and competitive market trends to inform marketing decisions.
• Ensure compliance with all gaming regulations, internal controls, and company policies related to promotions and guest communications.
• Build, coach, and lead the casino marketing team to deliver high-impact campaigns and exceptional guest engagement.
• Work closely with senior leadership to support long-term marketing plans, revenue targets, and brand positioning.
• Perform other duties as assigned.

Qualifications:

• Must be able to obtain and maintain any required Illinois gaming license or regulatory clearance.
• Ability to work flexible hours, including nights, weekends, and holidays as needed.
• Strong customer service and public relations background.
• Excellent written, verbal, and interpersonal communication skills.
• Strong leadership, communication, analytical, and project management skills.
• Demonstrated success leading marketing strategy, campaign execution, and team development.
• Property opening experience preferred.
• Complex operations, resort, or integrated resort experience preferred
• 5 to 7 years of progressive experience in marketing, preferably within casino marketing, hospitality, or a high-value guest environment.
• Bachelor’s degree in marketing, business, communications, or a related field preferred.