Digital Marketing Specialist

Pay

Minimum – Anticipated Maximum Base Salary: $62,354 – $69,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer: 

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match 
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Lead the creation, execution, and deployment of promotional and lifecycle email campaigns 
• Partner with marketing, creative, and business stakeholders to define goals, messaging, and timelines 
• Manage email calendars and project manage assigned email initiatives 
• Develop and maintain audience segments and targeting strategies 
• Design, execute, and analyze A/B and multivariate tests and translate results into optimization recommendations 
• Produce performance reports, document learnings and best practices, and contribute to SOP development and compliance 

More about you

• Bachelor’s degree in marketing, communications, or related field preferred 
• Minimum of 3 years of experience in email or CRM marketing 
• Hands-on experience with SQL and Salesforce Marketing Cloud or comparable ESPs 
• Working knowledge of HTML and email rendering best practices 
• Entry-level to advanced AMPScript skills are a plus 
• Experience managing multiple projects simultaneously 

Shift details

M-F