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eCommerce Marketing Manager

HHM Hotels

2001 Market Street
Suite 3500
Philadelphia, PA 19103

Management Company
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Full-Time

Overview

Opportunity: eCommerce & Digital Marketing Manager

The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. 

Your  Growth Path

eCommerce & Digital Marketing Manager - Senior eCommerce & Digital Marketing Manager, Director of eCommerce and Digital Marketing - Senior Director of eCommerce & Digital Marketing 

Your Focus

  • Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation and social organic content and paid advertising)
  • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
  • Digital assets (photography, 3D tours and video) and content management.
  • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
  • Direct, support, deploy, and measure monthly email marketing deployments.
  • Facilitate and align all hotel branding with current branding guidelines and initiatives.
  • Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
  • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
  • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
  • Provide eCommerce and digital marketing communication, education, and training.
  • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
  • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
  • Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publications, and maintaining a network of industry players.

Your Skills & Background

  • 2 years of Internet Marketing or eCommerce experience in the hospitality/travel industry or related field.
  • Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
  • Experience with Marriott, Hilton and/or IHG marketing programs and systems is a plus.
  • Strong project management skills required.
  • Strong understanding of traditional and online marketing tactics and strategy.
Posted April 2, 2024

HHM Hotels

An Industry Leader in Hospitality

HHM Hotels is the preferred operator to many sophisticated and institutional owners of hotel real estate, including public and private owners, across the United States and Canada. We are known for consistent outperformance in operating results, the stability of our managed portfolio and operating teams, and our unrelenting focus on people, processes, and technology. HHM Hotels is tireless in delivering results and working closely with our owners across a portfolio of 240 hotels and over $2BN in managed revenues in the United States and Canada.

MANAGEMENT

For the past 30 years, HHM Hotels has focused on building out specific and differentiated capabilities and technology to serve our owners and drive industry-leading results in the areas of revenue generation, cost management, service delivery, and associate development and retention. In particular, we have focused on developing proprietary data, processes, and business systems to drive advantage and maintain our unwavering focus on results across every aspect of our managed hotels.

INVESTMENT

HHM Hotels has a highly active and productive investment team that seeks to leverage our operating capabilities and market knowledge to source, underwrite, and introduce deals to our stable of industry-leading investment partners. We have helped put together dozens of related deals and focus carefully on potential operational efficiencies, brand or market repositioning opportunities, and other ways that we can find value through our extensive market knowledge, operating capabilities, and in-house legal, asset management, and risk management teams.

BRAND POSITIONING

Our experience with branded and independent hotels allows us to quickly determine the brand positioning within a local market to ensure the highest operational profitability. We understand the demands of hotel openings and rebranding because we’ve been on the ground to lead them, from Forbes Five-Star property openings and global product launches to corporate rebranding projects around the world.

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