Photo of Courtyard by Marriott Farmington, Farmington, NM

Director of Sales

Courtyard by Marriott Farmington

560 Scott Avenue
Farmington, NM 87401

Hotel with 125 Rooms
Managed By Galaxy Hotels Group

Paid Time off, Employee Discount

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Director of Sales | Driving Revenue Growth, Market Leadership & Strategic Partnerships across Corporate, MICE & Leisure Segments at Courtyard by Marriott
Compensation: $65,000 to $70,000 per year, Full-Time
Any Shift

Job Title: Director of Sales (DOS)

Department: Sales & Marketing
Reports To: General Manager

Job Summary

The Director of Sales is responsible for leading the hotel’s sales strategy to maximize revenue, occupancy, and market share. This role oversees all sales activities, builds strong client relationships, and ensures alignment with brand standards and revenue goals.

Key Responsibilities1. Sales Strategy & Revenue Growth

  • Develop and execute strategic sales plans to achieve revenue targets.
  • Identify new business opportunities in corporate, group, and leisure segments.
  • Monitor market trends, competitor performance, and pricing strategies.

2. Team Leadership

  • Lead, train, and motivate the sales team to meet individual and team goals.
  • Set performance targets and conduct regular evaluations.
  • Foster a high-performance, results-driven culture.

3. Client Relationship Management

  • Build and maintain strong relationships with key corporate accounts, travel agencies, and event planners.
  • Conduct regular client visits, presentations, and networking events.
  • Ensure high levels of customer satisfaction and repeat business.

4. Revenue Management Collaboration

  • Work closely with Revenue Management to optimize pricing and inventory.
  • Participate in forecasting, budgeting, and demand analysis.

5. Brand & Marketing Alignment

  • Ensure all sales activities align with Marriott brand standards.
  • Collaborate with marketing teams on campaigns, promotions, and digital strategies.

6. Reporting & Administration

  • Prepare sales reports, forecasts, and budgets.
  • Track KPIs such as occupancy, ADR (Average Daily Rate), and RevPAR.
  • Maintain accurate records in CRM systems.

Key Skills & Competencies

  • Strong leadership and team management skills
  • Excellent negotiation and communication abilities
  • Strategic thinking and analytical mindset
  • Deep understanding of hospitality sales and revenue management
  • Relationship-building and networking expertise

Qualifications & Experience

  • Bachelor’s degree in hospitality management, Business, or related field
  • 3-5+ years of experience in hotel sales, with at least 2–3 years in a leadership role
  • Experience with Marriott systems and brand standards preferred
  • Proven track record of achieving sales targets

Performance Metrics (KPIs)

  • Revenue growth and sales target achievement
  • Occupancy rate and RevPAR improvement
  • Client retention and acquisition rates
  • Team performance and productivity
Posted April 10, 2026

About Courtyard by Marriott Farmington

The Courtyard Farmington welcomes you with the flavor of the Southwest. Relax and get ready for the day ahead in one of our spacious guest rooms, featuring a large work desk and in-room proudly serving Starbucks® coffee. Unwind your busy day in our scenic courtyard adjacent to the Animas River Walk while indulging in a signature Bistro adult beverage and enjoying a snack from our elevated menu. Energize your mornings with a freshly prepared breakfast in the Bistro or from the go-and-grab Market. Centrally located between several national monuments such as Chaco Canyon, Mesa Verde, and Four Corners. Also close to Durango Co, Four Corners Power Plant, Navajo Nation, San Juan Regional Medical Center. Bring the whole family to our pet friendly hotel in Farmington, NM and stay connected with our complimentary Wi-Fi.

About Galaxy Hotels Group

About Us

Galaxy Hotels Group is a Texas-based hotel management company established in 1999, recognized for delivering exceptional guest experiences across the United States. With decades of hospitality expertise, the company has built a strong reputation for operational excellence, guest satisfaction, and consistent performance.

Our diverse portfolio includes partnerships with globally renowned brands such as Marriott, Hilton, IHG, and Choice Hotels. We proudly manage and operate leading properties under flags including Courtyard by Marriott, Hampton Inn, Motel 6, and Super 8, offering guests a wide range of hospitality experiences—from select-service to extended stays.

Galaxy Hotels Group operates through a strategic mix of franchised and owned properties, allowing us to maintain flexibility while upholding the highest standards of brand compliance and service quality. Our commitment to excellence is reflected in our focus on team development, operational efficiency, and delivering memorable stays for every guest.

Driven by integrity, innovation, and a passion for hospitality, Galaxy Hotels Group continues to expand its footprint while setting new benchmarks in hotel management.

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