Director of Sales and Marketing | La Posada de Santa Fe

Description

At Crescent Hotels & Resorts, we are a team of hospitality professionals deeply connected to and proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be part of something great. We will encourage you to bring your true self to work every day, celebrate you, and cheer you on as you shine bright throughout your career journey. Whether through our health & wellness programs, best-in-class learning and development, or travel discounts that “feed your inner explorer,” we work hard to create and deliver what YOU need.

We are ready for you to start your journey with us, where You Belong. We Care. Shine Bright.

We are committed to providing you with:

• Highly competitive salary

• Operational incentive plan eligibility

• An exceptional benefits plan for eligible Associates and family members

• 401(k) matching program for eligible Associates

• Flexible scheduling to help you focus on what is important to you

• Discounts at Crescent-managed properties throughout North America for you and your family.

ESSENTIAL JOB FUNCTIONS:

Own the Commercial Strategy: Develop and execute a comprehensive sales and marketing strategy designed to maximize revenue, market share, and profitability across key business segments.

Lead and Inspire: Build, coach, and develop a high-performing sales team while creating a culture of accountability, collaboration, urgency, and results.

Understand the Market: Leverage competitive intelligence, market trends, customer insights, and performance data to identify new opportunities and position the La Posada Santa Fe for continued growth.

Build Strategic Relationships: Develop and strengthen relationships with key corporate accounts, meeting planners, associations, government organizations, travel partners, and community stakeholders throughout the Santa Fe region.

Drive Results: Maintain a disciplined approach to prospecting, account development, conversion, forecasting, and sales execution while ensuring the team remains focused on the hotel's highest-value opportunities.

Make an Impact: Serve as an influential member of the hotel’s executive leadership team, partnering closely with Operations, Revenue Management, Crescent leadership, and Marriott resources to achieve the property’s business objectives.

• Develop and execute the hotel’s annual Sales & Marketing Plan in alignment with overall business objectives, revenue strategy, and market conditions.

• Lead the solicitation efforts of the sales team while overseeing rate, date, and space commitments for group business.

• Establish clear sales goals, performance expectations, and accountabilities for the commercial team.

• Recruit, hire, train, coach, and develop sales professionals while providing ongoing feedback and performance management.

• Conduct regular sales meetings, account reviews, strategy sessions, and performance discussions to ensure the team remains focused on revenue-generating activities.

• Analyze market trends, competitive performance, demand generators, customer behavior, and business intelligence to identify opportunities and adjust strategies accordingly.

• Partner closely with Revenue Management to optimize pricing, segmentation, business mix, need dates, and overall revenue opportunities.

• Develop strategies to grow corporate, group, association, government, and other relevant market segments.

• Maintain active involvement with key accounts and personally participate in customer presentations, site visits, entertainment, industry events, and business development activities.

• Develop persuasive sales presentations and proposals for prospective customers and strategic accounts.

• Oversee preparation and analysis of sales forecasts

REQUIRED SKILLS/ABILITIES:

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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