Regional Executive Director of Marketing

The Role:

The Regional Executive Director of Marketing is responsible for developing, coordinating, implementing, and directing all marketing and advertising strategies in alignment with Bally’s mission, objectives, and established policies. This role leads the design and execution of comprehensive marketing plans that drive revenue through player development, group sales, promotions, digital channels, and community engagement. The Director identifies high-propensity local and regional markets, builds strategic partnerships with tour operators and travel coordinators, and oversees brand positioning, media relations, and guest-facing promotional activities to maximize visitation, loyalty, and overall property performance.

Responsibilities:

• Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives.
• Analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment.
• Develop marketing plans for amenities, special projects, events, and new business initiatives.
• Participate in formulating and administering company policies and long-range goals and objectives.
• Submit recommendations for marketing programs, promotions, and group sales initiatives.  
• Develop and manage the group sales program, including charter bus and tour operator partnerships.
• Identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers.
• Develop, monitor, and optimize all tour and bus group business to the property
• Establish and oversee commission and incentive programs for groups and partners.
• Serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities.
• Ensure all group procedures and service standards are followed consistently.
• Coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
• Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels.
• Plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions.
• Analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly.
• Oversee coordination of press conferences, media relations, and public relations activities on property.
• Coordinate related donations and community engagement activities in support of brand and goodwill.
• Provide overall management and supervision of all marketing operations and department staff.
• Select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels.
• Formulate and deliver training programs that support marketing excellence and operational standards.
• Foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively.
• Ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property.
• Remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven
  decision making.
• Assist with and participate in marketing functions and special projects as required.