Director - Marketing
Bally’s Atlantic City
1900 Pacific Ave
Atlantic City,
NJ
08401
Temps plein
Description
- Responsible for the development of promotional design and strategy
- Responsible for the development, implementation and maintenance of the business plan and operational budget for areas of responsibility
- Responsible for the successful development and execution of projects and programs related to Entertainment, Promotions and Special Events and Bus Marketing programs.
- Continuously evaluate events, entertainment and makes changes where indicated, to ensure programs and events increase market share and company profitability.
- Responsible for creating, managing, and executing against property marketing calendars.
- Ensure timely and effective communication of entertainment and events to impacted departments.
- Ensure outstanding customer service delivery in alignment with company and department goals and objectives.
- Maintain regulatory compliance and integrity in the operation.
- Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
- Identify compliance risks and take actions necessary to eliminate or minimize risks.
- Partners with property Marketing leaders, entertainment agency and Shared Services departments to define the marketing plan supporting each respective property’s strategy.
- Manages the activities and daily operations of the Entertainment department.
- Partners with entertainment booking agency to ensure fulfillment of negotiated offers.
- Responsible for researching and sourcing acts that enhance the property brand and fulfill the entertainment strategy.
- Does not have the authority to enter into contracts.
- Acts as property liaison with artists, agents, managers, and vendors, and ensures that all arrangements are completed to the satisfaction of the client.
Other duties as assigned.
Bally’s Atlantic City
About the company
Bally’s Atlantic City is an ocean front full-service hotel and casino located on the Atlantic City boardwalk, which features world-class accommodations in over 1,200 rooms and 118 suites. Our newly remodeled iconic Bally’s tower features 750 renovated hotel rooms with a design inspired by the heart and soul of the Atlantic City beach and boardwalk, and the fresh relaxed summertime feel that comes with it.
Our 83,569 sq. ft. casino offers more than 1,300 gaming machines, over 80 table games, as well as a poker room and a FanDuel sportsbook.
Guests enjoy over 13 food & beverage venues, a retail promenade, indoor pool, spa and a fitness center. Our facility also offers over 100,000 sq. ft. of event and convention space.
Bally’s Corporation is a global casino and interactive entertainment company, headquartered in Providence Rhode Island, with a growing omni-channel presence. It currently owns and manages 16 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
The Bally’s (North America) Interactive family includes upstarts, legends, sharks, and even a primate or two. Bally’s digital division is a portfolio of top disruptor brands in sports betting, iGaming, free-to-play gaming, and poker. Bally’s (International Interactive) has been recognized as the most successful multi-brand casino and bingo operator in the world with brands that cater to audiences all across the globe.
With 9,900 employees, the Company's casino operations include approximately 15,000 slot machines, 550 table games and 3,900 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 17 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".
