Photo of The Fifth Avenue Hotel, New York, NY

Director of Marketing and Communications

The Fifth Avenue Hotel

1 West 28th Street
New York, NY 10001

Hotel
Géré par HHM Hotels
Sauvegarder

Compensation: $145,000 to $155,000 per year, Temps plein

Overview

Opportunity:  Director of Marketing and Communications

Develop and execute strategic marketing and communication plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, social media and community partnerships. Position The Fifth Avenue Hotel as one of the worlds best.

Essential Job Functions

  • Balance the strategy + relationship with multiple agencies (PR + Marketing + digital) and partners bringing to life the Fifth Avenue Hotel.
  • Manage and drive overall digital marketing and communications strategies including search engine optimization (SEO), search engine marketing (SEM), and social media presence (social reputation and social media).
  • Be actively involved in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
  • Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
  • Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
  • Understand the hotels profile and position The Fifth Avenue Hotel as the best in the world. 
  • Maintain clear lines of communication with property leaders, internet marketing vendors, Revenue Management team members, Director of Sales and Marketing, and Corporate Director of eCommerce to ensure clear scope and project progress.
  • Identify, develop, or evaluate marketing communications strategy, based on knowledge of hotel objectives, and market characteristics.
  • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
  • Formulate, direct, or coordinate marketing activities for the hotel, working with advertising or promotion vendors, PR, social, content writers etc.
  • Reports to the Director of Sales and Marketing with a dotted line to the General Manager.
  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image of the hotel, including relationships with local community and public officials.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Manage special events to gain public attention through the media. 
  • Perform other duties as requested by management.
  • Handle all site inspections, media visits, photoshoots, and influence stay/tours events. 
  • Participate in weekly and monthly owners meetings.

Position Requirements

  • Four-year college degree preferred.
  • Previous hotel sales, PR and marketing experience at a director level required.
  • Knowledge of the luxury consumer and understand demographic + reach.
  • Strong understanding of traditional and online marketing strategies and tools.
  • Content management and web analytics experience a plus.
  • Firm grasp of website management required.
  • Public relations and community marketing experience required.
  • Proficient in use of Google suite, Excel, Word, Delphi and access database tools.

Work Environment and Context

  • Work schedule varies and may include working on holidays, weekends.
  • Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard, see speak and hear.
  • Moderate travel between hotel and client’s locations required.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

To see other opportunities at this location, click here.

Publié Le 29 Mai 2024

The Fifth Avenue Hotel

The Fifth Avenue Hotel

A realm of imagination created to surprise the senses, opening this Autumn. The dazzling mirror-clad lobby welcomes you into the enchanting world of The Fifth Avenue Hotel. Whether it’s the visionary design by Martin Brudnizki, a memorable meal in Café Carmellini, our legendary service or a nightcap in The Portrait Bar; every guest will come away with memories to cherish.

Rooms & Suites

Each room evokes a different sensibility, with distinctive color palettes and eclectic collections of art and furnishings to inspire an intimate ambiance of elegance and charm.

Dining

Savor the wonders of Café Carmellini, the signature restaurant at The Fifth, under soaring trees and sparkling chandeliers. For more casual dining, tuck into The Portrait Bar to sip on sophisticated cocktails and snack on elevated bar fare in front of the carved stone fireplace.

Gatherings & Celebrations

In intimate settings or grand salons, The Fifth will cater to your desires with delicious cuisine, impeccable service and enchanting décor.

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