Senior Director, Media Activation

Description

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions!

What will I be doing?

As a Senior Director, Media Activation, you will manage the deployment of a large discretionary budget for Hilton Advance, our performance media acquisition engine geared at driving bookings and consideration for our 6,100 hotels across the US, Canada, and Caribbean and Latin America. On the Americas Marketing team reporting to the Vice President, Americas Marketing, you will provide leadership support to the Media Activation function while also acting as a thought leader, mentor, and coach to fellow team members across the Marketing & Loyalty organization.

Your responsibilities will also include:

• Lead a team of media activation professionals, providing coaching, mentoring, and career development opportunities.
• Manage media budgets, allocating resources to maximize ROI and lead incremental revenue growth.
• Oversee the implementation and ongoing optimization of tracking and attribution methodologies to measure campaign performance.
• Manage the marketing budget across media and technology, ensuring resources are allocated to achieve business goals.
• Monitor and analyze the performance of marketing initiatives and provide recommendations to improve results and ROI.
• Utilize findings from Marketing Mix Modeling outputs, and other measurement tools, to develop storytelling materials that help partners understand the commercial impact of our initiatives.

How you will collaborate with others:

• Collaborate with internal stakeholders to align media activation efforts with broader marketing initiatives and business objectives.
• Foster relationships with external and internal partners, including media agencies, technology vendors, and platforms, to ensure access to the latest resources.

What initiatives you will take ownership of:

• Utilize findings from Marketing Mix Modeling outputs, and other measurement tools, to develop storytelling materials that help partners understand the commercial impact of our initiatives.
• Develop and execute comprehensive media channel plans to improve reach, traffic, and conversion across all paid channels.

Requirements

What are we looking for?

Success will demonstrate itself through the following attributes and skills:

• Thought leadership: forward-thinking mentality with the ability to collaborate while advocating for new ideas
• Influencing: building trust and persuading others using data, research, and expertise
• Collaboration: building consensus, developing relationships, and demonstrating diplomacy with executives and partners
• Coaching: developing capabilities and skills of team members, while establishing a strong culture
• Problem-solving: resolving issues optimally and creatively while maintaining a high level of flexibility, professionalism, and integrity
• Accountability: taking ownership of projects, results, and recommendations

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Twelve (12) years of professional experience
• Five (5) years of experience leading media and/or performance marketing teams
• Five (5) years of functional experience in media strategy, buying/activation, or performance type roles
• Strong presentation and analytical skills.
• Travel up to 25%.

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• Media agency experience

What is it like working for Hilton?

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.