Executive Director of Wellness

Executive Director of Wellness

Ponte Vedra Inn & Club | Ponte Vedra Beach, FloridaReports to: General Manager

At the Ponte Vedra Inn & Club, one of Northeast Florida’s most distinguished Five-Diamond private clubs, we are seeking an accomplished and visionary Executive Director of Wellness to lead the next exciting chapter of our Sports Club & Wellness Program.

This is a rare opportunity for a senior wellness executive to shape strategy, culture, and operational excellence across a comprehensive wellness platform—delivering world-class, Forbes-level health, fitness, recovery, and longevity experiences for members and resort guests.

Please note: This position requires senior-level leadership experience in luxury wellness, spa, or sports-club environments. Only candidates meeting these qualifications will be considered.

The Role

The Executive Director of Wellness is the strategic, operational, and cultural leader of the Sports Club & Wellness Facility at Ponte Vedra Inn & Club. This executive-level role defines the long-term wellness vision while ensuring daily excellence across operations, service delivery, and team leadership.

The position provides oversight for:

• Fitness & Performance Programming
• Aquatics & Hydrothermal Operations
• Recovery & Regenerative Wellness Services
• Hotel & Resort Wellness Programming
• Wellness Concierge & Member Engagement
• Medical- Wellness- Longevity Programming Integration

The role works in close collaboration with Physical Therapy, Spa, Racquets, Golf, Food & Beverage, Nursery, Retail, and Hospitality leadership to ensure seamless integration and an elevated member journey.

What Success Looks Like

The successful leader will:

• Position the Sports Club as a premier private-club destination for performance, recovery, longevity, and lifestyle wellness
• Deliver measurable results in member engagement, utilization, satisfaction, and wellness revenue
• Design and implement signature wellness journeys aligned with Forbes Five-Star service standards
• Build, inspire, and retain a high-performing multidisciplinary wellness team
• Introduce innovative, data-driven programming while honoring the heritage and standards of Ponte Vedra Inn & Club

Key Responsibilities

Strategic Leadership

• Establish and execute a long-term wellness strategy aligned with club and resort objectives
• Develop signature, integrated wellness journeys across fitness, spa, aquatics, outdoor movement, and longevity partnerships
• Introduce elevated hotel guest programming, curated retreats, and in-room wellness experiences

Operational Excellence

• Oversee daily operations with a commitment to Forbes Five-Star service, safety, and quality
• Direct fitness, aquatics, hydrothermal, recovery, and hotel wellness offerings
• Implement and maintain SOPs, service audits, facility readiness, and preventative maintenance standards

People & Culture Leadership

• Recruit, mentor, and develop a world-class team of wellness professionals
• Foster a culture grounded in excellence, accountability, and personalized service
• Champion continuous learning, service standards, and colleague engagement

Innovation & Integration

• Leverage technology, wearables, diagnostics, and data dashboards to deliver personalized, measurable wellness outcomes
• Expand wellness retail and lifestyle offerings that enhance the member experience and drive revenue.
• Collaborate with medical and longevity partners to evolve advanced wellness programming

Financial & Member Experience Leadership

• Manage multimillion-dollar operating and capital budgets responsibly
• Drive wellness memberships, revenue streams, and guest engagement initiatives
• Achieve KPIs related to satisfaction, retention, utilization, and guest spend
• Maintain a visible, gracious, and solutions-focused presence with members and guests

Qualifications

Education

• Bachelor’s degree in Business, Hospitality, Exercise Science or a related wellness field required
• Master’s degree (MBA, MPH, Integrative Health, or similar) preferred
• Clinical or allied health background (Exercise Physiology, Physical Therapy, or related) highly desirable

Experience & Credentials

• Minimum 8 years of senior leadership experience in luxury wellness, spa, sports club, or medical-wellness operations
• Proven success managing multi-department, large-scale wellness facilities
• Demonstrated expertise in program development, hospitality integration, and Forbes Five-Star service delivery
• Strong commercial acumen with experience in P&L management, revenue growth, and wellness retail
• Professional certifications preferred (ACSM, NASM, NSCA, AHA, Red Cross Water Safety Instructor)
• Current CPR/AED and First Aid certification required

Knowledge & Leadership Capability

• Deep expertise in fitness, aquatics, hydrothermal, recovery, and lifestyle wellness programming
• Strong understanding of evidence-based health, fitness, and longevity practices
• Ability to lead and inspire multidisciplinary teams with clarity, innovation, and purpose
• Fluency with wellness technology platforms, member engagement systems, and performance dashboards
• Familiarity with nutrition-forward wellness and “Food as Medicine” concepts preferred

Physical Requirements

• Ability to drive a motor vehicle
• Ability to lift, carry, and remain active for extended periods

Compensation

• Executive-level compensation commensurate with experience, including base salary, performance incentive, and comprehensive benefits.

Benefits

• Competitive vacation, holiday, and sick pay
• 401(k) program
• Medical, Dental, Vision, Short-Term & Long-Term Disability, and Life Insurance
• Free parking
• Employee café
• Dry cleaning services

Ponte Vedra Inn & Club is an Equal Opportunity Employer and a Drug-Free Workplace.We provide equal opportunity without regard to race, color, national origin, religion, sex, age, marital status, or disability.