Assistant Director of Sales

Description

• The Assistant Director of Sales & Marketing position helps create and maintains a high level of awareness for Doubletree by Hilton Orlando at SeaWorld. This role works to take advantage of cross selling and marketing opportunities with other company properties
• Create and maintain Doubletree by Hilton Orlando at SeaWorld press kit ongoing distribution to the media
• Coordinate all hotel marketing efforts with Spire to maximize leverage in all marketing related purchases
• Establish ongoing relations with various media to promote specific promotions and story ideas for publication and review editorial calendars for current and future relevant opportunities
• Solicit and host ongoing individual media visits and press trips including advertising agencies, media agencies, web designers and database managers to further Doubletree by Hilton Orlando at SeaWorld’s exposure to the press and coordinate projects
• Develop and expand exclusive promotional partnerships with area companies and special events to maximize resort exposure and revenue opportunities
• Develop a realistic annual marketing plan with monthly reviews to update and modify as required by market conditions
• Develop and plan Customer Relation Management initiatives including implementation of database management for consolidation, classification and customization to be used in direct marketing programs. Oversee and strengthen property database management to build long term relationships with customers while strengthening brand equity by increasing visibility and awareness
• Ensure all related websites are continually updated with all the latest information, pictures and group and leisure offers
• Publish and distribute 3 to 5 press releases monthly to potentially interested media with telephone follow-up
• Maintain up to date public relations photo file for inclusion in appropriate releases
• Attend weekly Manager’s meeting, all general staff meetings, and various departmental meetings to establish story ideas for press releases
• Assist with the direction and implementation on internal marketing campaigns that integrate employee knowledge and support for property marketing activities. Assist with strategy for staff education and approaches useful in sales up-selling, promoting a seasonal specials and general resort knowledge
• Actively participate in select community related organization in an effort to promote Doubletree by Hilton Orlando at SeaWorld with focus on local charities and the Chamber of Commerce
• Work with national public relations consultant to coordinate promotions on behalf of the resort
• Work with Director of Group Sales in developing leisure promotions and focus on media placement within region and travel industry publications to increase transient revenues

QUALIFICATIONS/SKILLS

• Must be flexible enough to work any shifts including evenings weekends and holidays

EDUCATION AND/OR EXPERIENCE

• A minimum of 4 year degree from an accredited university in Marketing, Communications or related major or 4 years experience as a Director of Sales specific to the hospitality industry or a combination of both experience and education

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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