Marketing Coordinator

Job Summary

The Marketing Coordinator plays a key role in supporting the development and execution of marketing, social media, and public relations initiatives aligned with The Ballantyne’s business objectives. This position is responsible for managing content, maintaining brand standards, and supporting revenue-driven campaigns across digital and on-property channels.

Working closely with the Director of Sales & Marketing, this role collaborates with internal departments and external partners to deliver impactful campaigns that drive guest engagement, brand awareness, and revenue growth.

Job Duties

• Support the development and execution of the annual marketing, social media, and communications plan

• Execute marketing campaigns across multiple channels including email, website, social media, and digital platforms

• Create and manage engaging content (copy, visuals, video) aligned with brand standards

• Maintain and ensure consistency of visual identity across all channels, including on-property collateral and digital assets

• Manage hotel presence and content accuracy across third-party platforms (OTAs, Cvent, WeddingWire, The Knot, etc.)

• Collaborate with internal teams (Sales, Operations, F&B, Spa) to support marketing initiatives and promotions

• Coordinate with external partners including agencies, printers, and CRM vendors to ensure timely and on-budget project delivery

• Assist in developing marketing briefs and campaign strategies that align with business goals

• Monitor online reputation (Tripadvisor, OTAs, social media) and support response strategies and sentiment tracking

• Analyze campaign performance and digital metrics; provide insights and recommendations for optimization

• Support media visits, photo shoots, and on-site activations

• Manage marketing assets including photo libraries, collateral, and promotional materials

• Assist with donation requests and promotional giveaway inventory

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred

• 1–3 years of experience in marketing, digital marketing, advertising, or public relations

• Hospitality experience strongly preferred

Skills and Abilities

• Strong writing and content creation skills (digital, web, and social)

• Detail-oriented with excellent organizational and project management abilities

• Ability to manage multiple projects in a fast-paced environment

• Analytical mindset with the ability to interpret data and drive decisions

• Strong communication and interpersonal skills

• Self-motivated with the ability to work both independently and collaboratively

• Proficiency in social media platforms, email marketing tools, and content management systems preferred

Physical Requirements

• Ability to sit, stand, walk, and perform repetitive tasks

• Ability to lift and carry up to 10 lbs as needed

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member. Duties, responsibilities and activities may change or be added at any time with or without notice.

EEO and ADA Statements

The Ballantyne is an Equal Opportunity Employer, committed to maintaining a diverse workforce and inclusive culture. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job.