Area Director of Sales

Join us for an exciting new hotel opening in early summer: Hotel Longmont in Longmont, Colorado! This is a unique opportunity to be part of the pre-opening team, build the operational foundation, and play a key role in bringing the guest experience to life.

Hotel Longmont is a boutique lifestyle hotel currently under development in downtown Longmont, Colorado, designed to serve both business and leisure travelers with a modern, locally inspired experience.

The property will feature 84 guest rooms and suites, complemented by a rooftop bar and restaurant, as well as approximately 2,600 square feet of flexible meeting and event space-positioning it as a key hospitality anchor in the city's growing downtown district.

www.hotellongmont.com

Area Director Of Sales

Hotel Longmont- Longmont, CO Full-Time, Exempt Reports To: General Manager & Vice President of Commercial Strategy (or COO) Salary: $95,000-120,000 annual + Bonus Eligibility

Position Summary

The Area Director of Sales (ADOS) is responsible for driving revenue performance across an assigned portfolio of hotels through disciplined execution, strategic leadership, and enterprise alignment.

This role ensures each hotel is actively generating demand, executing Tandem Hospitality Group's commercial strategy, and achieving defined revenue goals. The ADOS serves as both a coach and performance leader, elevating the effectiveness of on-property sales teams while holding them accountable to results.

This is not solely a support role. It is a results-driven leadership position focused on ownership, accountability, and measurable performance outcomes across the portfolio.

In addition to portfolio oversight, the ADOS also serves as the Director of Sales for one assigned 'base' or 'home' hotel. This dual-role structure requires the ability to effectively balance property-level execution with above-property leadership without compromising performance in either area.

The ADOS is expected to model the behaviors, discipline, and performance standards expected across the portfolio by leading a high-performing base hotel.

Key Responsibilities

Portfolio Leadership & Revenue Performance

• Drive revenue accountability and commercial performance across assigned hotels
• Provide strategic direction, coaching, and oversight to Directors of Sales and on-property sales leaders
• Ensure consistent execution of Tandem Hospitality Group commercial strategies and initiatives
• Analyze performance trends, pace, STR data, and market conditions to identify opportunities and risks
• Partner with Revenue Management, Operations, and Marketing to align strategies and maximize results
• Develop corrective action plans for underperforming properties and monitor execution
• Support hotel openings, transitions, repositioning efforts, and commercial ramp-up strategies
• Reinforce accountability around prospecting activity, pipeline management, and sales discipline
• Conduct regular property visits to support leadership visibility and operational alignment

Base Hotel Director of Sales Responsibilities

At the assigned home hotel, the ADOS maintains full responsibility for all Director of Sales functions, including:

• Direct ownership of Rooms, Group, and Catering revenue performance
• Development and execution of hotel-specific sales strategies and business plans
• Management of the sales pipeline and demand generation efforts
• Direct handling of key accounts, negotiations, and major revenue opportunities
• Oversight of local market engagement, networking, and community partnerships
• Leadership of any on-property sales support resources
• Partnership with the General Manager on forecasting, budgeting, and hotel performance
• Monitoring pace, market share, and competitive positioning to drive revenue growth

Leadership & Accountability

• Hold property sales leaders accountable to performance expectations and execution standards
• Lead sales strategy discussions focused on actionable business results
• Provide coaching, mentorship, and development opportunities to sales team members
• Support recruiting, onboarding, and training efforts for commercial team members
• Escalate performance concerns and partner with leadership on corrective action planning
• Foster collaboration and communication across departments and hotel teams

Process & Standardization

• Support implementation of sales SOPs, reporting standards, and best practices
• Drive consistency in reporting, forecasting, and sales activity tracking across the portfolio
• Ensure CRM, sales systems, and reporting tools are being utilized effectively
• Promote disciplined sales processes and operational consistency across all assigned hotels

Qualifications

• Bachelor's degree in Hospitality, Business, Marketing, or related field preferred
• 5-8+ years of hotel sales leadership experience required
• Multi-property or above-property leadership experience preferred
• Proven track record of driving revenue growth and exceeding sales goals
• Strong understanding of:
• STR, Demand360/Agency360, and hotel performance metrics
• Group, transient, and catering sales strategies
• Forecasting, budgeting, and market analysis
• Strong leadership, coaching, and accountability management skills
• Excellent communication, organizational, and relationship-building abilities
• Ability to travel regularly to assigned hotels
• Proficiency in hotel CRM systems, reporting platforms, and sales tools

Core Competencies

• Strategic Thinking
• Revenue & Commercial Acumen
• Leadership & Accountability
• Coaching & Team Development
• Communication & Influence
• Execution Discipline
• Collaboration & Cross-Functional Partnership
• Adaptability & Problem Solving
• Financial Acumen and Performance Management

Success Metrics

• Strong revenue and market share performance at the base hotel
• Measurable revenue growth across the assigned portfolio
• Improved sales activity accountability and pipeline management
• Consistent execution of company's commercial initiatives
• Forecast accuracy and proactive business planning
• Increased collaboration between Sales, Revenue Management, Operations, and Marketing
• Development and retention of high-performing sales leaders

Physical Requirements & Work Environment

This role is primarily office and hotel-based with regular interaction with property teams, guests, and leadership.

The position may involve:

• Sitting for extended periods while working on a computer
• Regular travel to assigned hotel properties
• Participation in meetings, property walks, networking events, and operational reviews
• Occasional lifting of materials up to 25 pounds

Schedule Requirements

• Flexible schedule required to meet business needs
• Availability for regular sales calls, leadership meetings, and business reviews
• Frequent travel is required within the assigned portfolio

Compensation

• Salary Range: $95,000-120,000 annual
• Bonus eligibility tied to revenue and portfolio performance metrics

Benefits

Eligible team members may participate in:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Flexible spending accounts
• Life and AD&D insurance
• Short- and long-term disability
• Employee assistance program
• Hotel employee discount program

About Us

At Tandem Hospitality Group, we believe great hospitality starts with great people. Our philosophy-pedal together, win together-guides how we lead, collaborate, and succeed as a team.

We are a hospitality management company focused on boutique hotels and chef-driven restaurants, with a hands-on, operator-led approach. Our leaders partner closely with their teams to drive performance, elevate the guest experience, and build strong, sustainable operations.

Our culture is rooted in ownership, accountability, and transparency. We empower leaders to think like business owners, lead with intention, and create environments where teams can grow, perform, and stay connected to a shared vision.

Equal Opportunity Employer Statement

Tandem Hospitality Group is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any protected status under applicable law.