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Digital Experience Manager

HMSHost

6905 Rockledge Drive
Bethesda, MD 20817

Corporate Office
Managed By Avolta
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Compensation: $94,800 to $111,185 per year, Full-Time

With a career at HMSHost, you really benefit! We Offer:

  • Health, dental and vision insurance
  • Generous paid time off (vacation, flex or sick)
  • 401(k) retirement plan with company match
  • Company paid life insurance
  • Tuition reimbursement
  • Employee assistance program
  • Training and exciting career growth opportunities
  • Referral program – refer a friend and earn a bonus

Compensation: $94,800.00 to $111,185.00 

Purpose:The Digital Experience Manager enhances and deploys in-store technologies ensuring a seamless and consistent user and visual experience across multiple digital platforms.

Essential Functions:

  • Accountable for enabling digital technology to drive performance and enhance operational efficiency
  • Oversees the implementation of enablement tools, including modern AI tools, that enhance the visual experience
  • Serves as a key liaison and partner to cross-functional team members to improve and integrate the User Experience across all digital platforms including self-order kiosk, QR codes, and other order and pay platforms
  • Implements marketing and loyalty programs ensuring consistent UX/UI experience across digital platforms and omni-channel experience, complies with promotional activity, drives revenue, and interacts with support teams
  • Monetizes and enhances the digital environment where possible, exploring opportunities for ad revenue
  • Develops creative strategies to increase revenue, and implement new operations digital solutions in conjunction with airport specific strategic initiatives
  • Creates and manages digital tool kit; tracks RFP digital/marketing initiatives and deliverables
  • Communicates operational implications of implementing digital initiatives and tools, and suggests solutions and process improvements

Reporting Relationship: The Digital Experience Manager reports to the Director of Digital Business Solutions

Minimum Qualifications, Knowledge, Skills, and Work Environment:

  • Education and Experience: The combination of education and professional experience must exceed 5 years:
    • In a leadership role: Preferred 2 years of experience supervising or influencing a team of professionals engaged in executing digital business solutions, operations, or process management
    • In a technical role: Requires 5 years of experience engaged in developing and delivering digital business solutions, operations, or process management
      • A bachelor’s degree in a program related to the functional area can count for 3 of the 5-year requirement
    • In the industry: 3-5 years of Hospitality, F&B and/or Retail experience
  • Specialized Skillset/Competencies/Traits
    • The ability to connect airport plans to the work of the team while providing context, details, and digital solutions
    • Demonstrated understanding of the business industry & IT strategies
    • Proven experience executing and implementing wired and cloud-based technology solutions
    • Experience with AI tools and digital ad management a plus
    • Easily navigates the scope of projects with an understanding of the drivers of growth and profitability that impact the overall project’s success
    • The ability to communicate the plans and initiatives to all stakeholders (airport authorities, Operations, brands) with an intuitive grasp to assess, influence, and illustrate products clearly
    • Business acumen and also has the mindset required to understand the long-term implications of digital management planning and to advance the organization’s goals
    • Demonstrated history of understanding the needs of the business, stakeholders, the employee population and individual circumstances
    • Demonstrated history of creating and maintaining positive work environments through coaching, developing, and leading teams to achieve common goals
  • Location/Travel:
    • This position may be based at one of our North America Support Centers in Bethesda, MD or East Rutherford, NJ; will also consider remote candidates who are located near a major airport
    • This position requires up to 50% travel to airport locations and vendor offices

Avolta, including Dufry, HMSHost Corporation, Hudson, and affiliates (“the Company”), is an equal opportunity employer. It is the Company’s policy to ensure equal employment opportunity in all aspects of employment and to comply with anti-discrimination laws and regulations. The Company prohibits discrimination and harassment of any type and provides equal opportunities to applicants and team members without regard to actual or perceived race, color, creed, age, religion, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, national origin, disability, military service and veteran status, ancestry, citizenship status, marital status, protected medical condition as defined by applicable state or local law, genetic information, or any other basis protected by applicable federal, state or local laws and ordinances (referred to as “protected characteristics”).

Posted November 18, 2025

HMSHost

HMSHost Leading the Industry

HMSHost is recognized by the industry as the leader in travel dining with awards such as Restaurateur with the Highest Regard for Customer Service and Best Brand Restaurateur for Shake Shack by Airport Experience News. USA Today 10Best Readers’ Choice Travel Awards gave first place honors to both of HMSHost’s Whisky River locations at Charlotte Douglas International Airport and Raleigh-Durham International Airport. ACI-NA, the trade association representing commercial service airports in the United States and Canada, recognized HMSHost with the 2020 Inclusion Champion Award, for leadership and achievement in the ongoing inclusion of business and workforce diversity, outreach, and advocacy. The company also creates original award-winning events and campaigns including Airport Restaurant Month, Channel Your Inner Chef live culinary contest, 1,000 Acts of Kindness, and Eat Well. Travel Further.

About HMSHost

Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates locations all over North America, and is part of Autogrill Group, the world’s leading provider of food & beverage services for people on the move. Visit HMSHost.com for more information.

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