Director of Sales & Marketing

About The Opportunity

As Director of Sales and Marketing, you’ll architect Hilton Dallas Park Cities’ commercial success. You’ll build the strategy, systems, and high-performing team that connect our event spaces and guest experience with the right audiences, partners, and the Park Cities community.

About The Hotel

Nestled in the heart of Dallas’ most desirable neighborhood, Hilton Dallas Park Cities is a hotel that treats new friends like neighbors and neighbors like family. Committed to creating remarkable hospitality experiences that foster connection, it is woven into the fabric of the neighborhood with interesting and exceptional service. Just minutes from Love Field, Hilton Dallas Park Cities is the ideal home base for business, leisure, and small group travel. The hotel offers 230 guest rooms, 10,000 sq. ft. of meeting space, an inviting outdoor pool, and grab-and-go breakfast with healthy options. The bar serves drinks and small plates every evening, along with fireside cocktails, game-day watch parties, and live music on Wednesday evenings. This is where good things happen, and all are welcome.

In this role, you will:

• Develop and execute robust sales and marketing plans that drive demand and establish key revenue streams.
• Mentor and lead a dynamic sales team that embodies Hilton Dallas Park Cities’ engaging and authentic spirit.
• Set up and refine systems and processes to ensure seamless operations and long-term scalability of our sales efforts.
• Forge strategic partnerships and amplify our brand narrative.

This role is for a visionary leader with a passion for boutique hospitality, an eye for storytelling, and a commitment to building authentic connections with guests, partners, and the local community. You’ll have the unique opportunity to shape the next chapter of a hotel that’s as much a part of the community as it is a destination in its own right.

Job Role

Represents the hotel in the development of market segments and new customer relationships while maintaining existing relationships. Maximizes revenue in rooms, meeting space, public space, food and beverage, and ancillary products and services.

ESSENTIAL FUNCTIONS (This list of essential functions is not exhaustive and may be supplemented and changed as necessary.)

Managing Sales Activities

• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property’s reactive and proactive sales efforts.
• Determines and develops marketing communication activities in conjunction with Practice Hospitality Brand & Marketing.
• Provides customer intelligence in evaluating market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the STR STAR report and competitive shopping reports, and uses other resources to maintain an awareness of the hotel’s market position.
• Researches competitors’ sales strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluates and supports participation and account deployment with group sales.
• Serves as the sales contact for the General Manager, property leadership team, and sales leaders.
• Serves as the sales contact for customers and as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Revenue Management, Event Management, Practice Brand & Marketing, and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and close business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports the hotel’s brand standards.
• Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
• Implements a seamless turnover from sales to operations and back to sales while consistently delivering a high level of service.
• Monitors the effective resolution of guest issues that arise from the sales process by creating mechanisms to channel issues to property leadership and other appropriate stakeholders.
• Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner.
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process, focusing on building long-term, value-based customer relationships that enable achievement of the hotel’s sales objectives.
• Partners with Practice Brand & Marketing and Hilton on regional and national promotions.
• Performs other duties, as assigned, to meet business needs.

Building Successful Relationships

• Develops strong partnerships with local organizations to further increase brand and product awareness.
• Develops and manages internal key stakeholder relationships.
• Develops strong community and public relations by maintaining property participation in local, regional, and national tradeshows and client events.
• Delivers exemplary customer service to drive satisfaction and loyalty by assisting customers and monitoring their satisfaction before and during their program or event.
• Serves the customer by understanding their needs and recommending the features and services that best meet and exceed their expectations, while building relationships and loyalty.
• Understands the hotel’s primary target customers and their service expectations; serves each customer by understanding their business, issues, and concerns to offer better solutions both before and during the program or event.

Leadership

• Leads the property’s sales department.
• Develops sales goals and strategies and verifies alignment with the brand business strategy.
• Executes the sales strategy to meet individual booking goals for both self and staff.
• Coaches leaders of revenue-generating departments in developing effective revenue strategies and setting aggressive goals that drive the property’s financial performance.
• Works with Human Resources, Engineering, and Loss Prevention to monitor compliance with local, state, and federal regulations.
• Partners with Human Resources to attract, develop, and retain the right people to support the strategic priorities of the market.
• Ensures effective structures, processes, roles, and performance management systems are in place.
• Sets goals and expectations for direct reports that align performance and rewards, addresses performance issues, and holds staff accountable for successful results.
• Forecasts talent needs and manages talent acquisition strategy with Human Resources to minimize lost time due to turnover.
• Maintains an active list of the competition’s best salespeople and executes a recruitment and acquisition plan with Human Resources.
• Supports tools and training resources to educate sales associates on winning catering solutions.
• Champions leadership development and workforce planning priorities by assessing, selecting, retaining, and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade sales and marketing talent; works with Human Resources to anticipate future talent needs based on business growth plans.
• Identifies, trains, and mentors group sales associates, using all available on-the-job training tools.
• Transfers functional knowledge and develops the group sales skills of other discipline managers.
• Provides day-to-day leadership to sales associates to achieve property sales objectives, with overall responsibility for achieving booking goals and property revenues.
• Evaluates the property’s participation in the various sales channels (e.g., group sales, electronic lead channels) and develops strong working relationships to proactively position and market the property.
• Manages the marketing budget to develop property-specific campaigns, promotions, and collateral that drive revenue and meet property objectives.

OTHER FUNCTIONS (This list of other functions is not exhaustive and may be supplemented and changed as necessary.)

• Participates in industry organizations.
• Maintains an open line of communication between guests, team members, and management.
• Inputs and retrieves information from computer systems for file maintenance, correspondence, and preparation of forecasts and marketing input.
• Assists the office with other administrative duties as needed.
• Serves as a member of the hotel commercial leadership team.

EDUCATION AND/OR EXPERIENCE

• Experience at a boutique or full-service hotel of comparable size and scope preferred.
• Experience setting up systems, recruiting and building a team, or opening a hotel.
• Proven track record of achieving revenue objectives.
• Proven ability to recruit, motivate, and train a sales team.
• Four-year college degree preferred.
• Hotel industry experience demonstrating progressive career growth and a pattern of exceptional performance.
• Additional or advanced coursework in business administration, marketing, and communications a plus.
• Substantial sales leadership experience required, preferably 3 years or more.
• Dallas–Fort Worth market experience a plus.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

• Ability to perform critical analysis.
• Ability to manage extensive amounts of information and provide constructive feedback and direction.
• Extensive knowledge of negotiating and sales procedures in the hotel industry.
• Excellent verbal and presentation skills.
• Considerable ability to listen effectively.
• Ability to work effectively both independently and as part of a team.
• Ability to delegate, manage, and organize complex projects and establish priorities consistent with department and hotel objectives.
• Ability to work effectively with department heads, customers, and team members, some of whom will require high levels of patience, tact, and diplomacy.
• Ability to manage multiple projects and work effectively under time and resource constraints.
• Ability to effectively lead a team of professionals.

Full-time | Exempt | Onsite

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Hospital indemnity insurance
• Eligible to participate in the Employee Referral Bonus Program.

PHYSICAL DEMANDS: The physical demands described below are representative of those that must be met by an employee to successfully perform the essential duties of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform their essential duties. 

While performing this job, the employee is regularly required to stand, walk, sit, speak, hear, reach, bend over, stoop, use hands, use fingers, write, see, feel objects, handle paper, wires, pens, boxes, and occasionally kneel.  Occasional lifting or moving may be required of objects of up to 100 pounds of force occasionally; and /or 50 pounds or force frequently and /up to 25 pounds of force constantly to lift, push, pull or otherwise move objects.

About The Company

Practice Hospitality manages hotels differently. A growing company with opportunities for advancement, we infuse hotels with style, spirit, and soul. We inspire, innovate and advocate. We deliver results and do well by our owners because we respect the individuality that we all bring to the table, the connectedness of our world and the impact we have on our community. 

We are looking for someone who thinks big because, at Practice Hospitality, we value creativity, emotional intelligence, problem solving and innovation. This is an opportunity to be an integral part of a team that supports one another, is empowered, and holds themselves accountable. If you bring your A game every day and pursue excellence with tenacity, we want to invest in your professional and personal growth. But, more than anything, we are looking for good humans who care; about our guests, each other and making every moment together enriching, fulfilling and fun.

EOE |Disabled |Veteran

Practice Hospitality is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Practice Hospitality’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, teammate activities, access to facilities and programs and general treatment during employment.