Area Director of Sales & Marketing

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

The Radical Hotel & Zelda Dearest

Some hotels sell rooms. We create stories people want to step inside.

We are seeking an experienced, strategic, and relationship-driven Area Director of Sales & Marketing to lead revenue generation, brand positioning, and sales strategy for two of Asheville’s most distinctive hospitality experiences: The Radical Hotel and Zelda Dearest.

This is an opportunity for a bold hospitality leader who understands how to balance creativity with commercial performance — someone who can drive group business, cultivate community partnerships, elevate brand presence, and lead with both strategy and style.

About the Hotels

The Radical Hotel

A member of Hilton’s Tapestry Collection, The Radical is located in Asheville’s River Arts District and transforms a historic industrial building into an art-forward boutique hotel experience. Featuring thoughtfully designed guest rooms, acclaimed food & beverage concepts, rooftop experiences, and immersive programming, The Radical blends elevated hospitality with the creative energy of Asheville.

Zelda Dearest

A proud member of Small Luxury Hotels of the World, Zelda Dearest is a wildly romantic, design-driven boutique hotel inspired by the spirit of Zelda Fitzgerald — intimate, eclectic, theatrical, and unapologetically original.

Together, these properties redefine independent hospitality in Asheville.

What You’ll Do

• Lead all sales and marketing efforts for both hotels
• Develop and execute strategic sales plans to maximize transient, group, corporate, and catering revenue
• Build strong relationships with local businesses, tourism partners, event planners, and community organizations
• Identify and pursue new market opportunities and revenue streams
• Collaborate with revenue management to optimize ADR, occupancy, and total hotel profitability
• Oversee digital marketing strategy, brand partnerships, public relations, and social presence
• Lead, mentor, and inspire the sales team through accountability and creativity
• Represent both properties at industry events, networking functions, trade shows, and client meetings
• Partner closely with operations and F&B leadership to ensure seamless guest and client experiences
• Analyze market trends, competitive positioning, and performance metrics to drive decision-making

Qualifications

What We’re Looking For

• 5+ years of hotel sales leadership experience, preferably within boutique or lifestyle hospitality
• Proven success driving group, corporate, and catering revenue
• Strong understanding of independent hotel branding and experiential marketing
• Exceptional communication, networking, and relationship-building skills
• Experience managing hotel sales systems, reporting, and forecasting
• Creative thinker with a strong business mindset
• Passion for hospitality, culture, food & beverage, and community engagement
• Ability to thrive in a fast-paced, entrepreneurial environment

• While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. 
• The employee frequently is required to use hands to finger, handle, or feel objects, or telephone. 
• The employee must regularly lift and/or move up to 10-25 pounds.

Benefits

• 401(k)
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Room Discounts
• Employee Food and Beverage Discounts

EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.